Univision Communications Inc. announced today that as part of its digital strategy it plans to expand the delivery of mobile solutions to the local marketplace through Univision Radio, the leading Spanish-language radio group in the United States. The Company has partnered with HipCricket for this local initiative.
Univision Móvil, the leader in the Spanish-language wireless space delivering national, comprehensive mobile solutions, will oversee the programs created through this partnership to ensure synergy across its multiple platforms.
“It is important for brands, marketers and broadcasters seeking to reach Hispanic consumers to understand the high level of engagement within this demographic and the tremendous opportunity. The number of Hispanics responding to text message advertisements has increased by +20 percent in the past year,” said Christopher Brunner, vice president, Mobile Content & Services for Univision Móvil.”
“Univision’s audience is among the most loyal and mobile marketing is an ideal way to build even stronger relationships,” said Ivan Braiker, Chief Executive Officer of HipCricket. “This partnership takes our reach into the Hispanic marketplace to a whole new level and provides an increasingly attractive platform for brands that are looking to engage the Hispanic consumer.”
HipCricket offers a flexible, mobile marketing platform that is entirely permission-based so consumers only receive the text messages, alerts and other mobile interactions they request. Additionally, all mobile messages are customized based on the consumer’s preferences and needs.
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