Hispanic Internet TV is
growing. Mensaje Media LLC, a Miami based Internet TV company, and a wholly-owned subsidiary of Corporate Broadcast Company Inc. was formed in May 2007 – the
beta site quietly went live in December 2006. An official launch of the website is planned for July/August this year.
young Latina professionals. The revenue model is advertising-based on with all types of
online advertising including video pre-roll.
Advertising sales are handled by
Hola Networks. Mensaje TV features advertising from McDonalds, Boost Mobile, Volkswagen, Verizon and Chevrolet, to name a few.
Aspirational Content for the Latina Woman
Mensaje TV offers on-demand internet content in the following areas:
Health, Faith, Lifestyle. Subervi emphasizes that “The service has an aspirational and empowering side to Latina professionals.”
Content is available in English and Spanish and in some other areas there will be Portuguese coverage.
“On-demand search for information, downloading information, blogging and networking all of that is available,” Subervi tells Portada.
There are hundreds of hours Mensaje TV has bought from third parties. In addition, there are many new shows planned. Approximately 90% of the online TV content is produced outside of Mensaje TV. The company outsources certain functions and builds content through partnerships and strategic alliances. For health content, Mensaje TV, partners with Hispanic health magazine and website
Un Buen Doctor. The faith channel soon will have programming (under the name of “Shalom) targeted to Latina Jews, Subervi concludes.