|
Brand
|
Company
|
Agency
|
Period
|
Vehicle
|
Comment
|
|
Dodge Journey
|
Chrysler
|
General Market: BBDO NY Multicultural: Global Hue. Organic: all online online and Web activity.
|
Launched on April 8.
|
· TV
· Print Adds
· Digital media
· Mobile marketing tour in April
· Promotion in partnership with Time Inc.
|
The theme of the campaign is “if you can dream it, do it”
It will be one of the largest digital launch strategies of the company,
|
|
IKEA
|
IKEA
|
Anita Santiago Advertising
|
2008
|
TV
|
Spanish-language campaign with slogan “enamorate mas de tu hogar," or "Love your Home More."
|
|
Alliance for Climate Protection
|
Alliance for Climate Protection
|
The Martin Agency
|
The campaign started on April 2.
|
· TV
· Print ads
· Digital Media
|
The TV ad will Run on network and cable channels.
Outreach to online social networks and grass-roots organizations.
|
|
National Wildlife Federation
|
National Wildlife Federation
|
RightMinds
|
Still waiting for the final approval to implement the strategies. (this was announced on April 2).
|
· Radio campaign.
|
Outreach through grass-roots organizations.
|
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