Taking stock of the growing opportunity that the U.S. Hispanic market presents, H&K is expanding its diversity group to facilitate a greater focus on the U.S. Hispanic market.
H&K’s Hispanic marketing division will deliver strategic counsel and expertise in the Hispanic market to a cross-section of industries including consumer, healthcare, food and beverage, sports and entertainment, retail, travel and tourism, retail, corporate, financial services, telecommunications/wireless, and entertainment.
According to MaryLee Sachs, Hill & Knowlton’s U.S. chairman, H&K’s Hispanic marketing division will now offer bicoastal Hispanic teams focused on developing and implementing culturally appropriate, fully-integrated, national and regional communications programs.”
Claudia Mejía-Haffner, formerly at The Axis Agency, is joining H&K as vice president and head of the agency’s East Coast Hispanic marketing division. She will be based in New York and handle business development in the region.