Miami-based US Media Consulting closed a deal in late February with Full Page Media, allowing it to absorb Full Page Media and its clients into its own holdings.
”The deal provides us with access to four major Latin American clients that were previously working with Full Page Media,” US Media Consulting’s Ad Sales Director Bruno Almeida told Portada. While he is not able to divulge who these clients are, at this time, Almeida did say that these clients are primarily in the technology sector, focusing on Latin America.
In other news, US Media Consulting just re-signed Credit Suisse for its Latin American marketing initiatives which include Magazines/Newspapers and out-of-home. The company is aggressively targeting the Brazilian market.
US Media Consulting is also focusing much of its efforts on Jumba, the ad-sales network that offers advertisers remnant space on its range of websites. Some of the companies currently using Jumba are: Direct TV, Puma, Microsoft, Spirit Airlines and Coca Cola. Almeida outlined the three types of clients the company targets with this program:
1) Small and medium business who do not meet a major portal’s minimum investment for site (Usually about $5,000 for US Hispanic/LatAm portals).
2) Direct response clients: Companies that are not looking for branding, but just to convert to sales.
3) Advertisers looking for combined product: Buying specific sites as well as Jumba categories within the Jumba network.
Related Articles:
US Media Consulting Expands to Represent Latin American print media(April, 2007)
Representing Central American B2B Publications(Feb, 2008)