The February/March 2008 issue of Portada is out brimming with Market Intelligence and news, including the articles below:
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Sandbox Wars: Parenting Market Heats up as Todobebe, Meredith and other Players try to win-over Hispanic Moms.
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National Advertising Campaigns Targeting Hispanics: Jose Cuervo, Wal-Mart, Wrigley’s , Tecate….
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Reaching the Masses Online” Media behemoths battle online pure-plays for Hispanic eyeballs: Whats new? Pre-roll advertising, local vs National advertising and more…
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Focus On: - Hispanic Media Market Opportunities with Venture Capitalist Greg Sands
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Buying Hispanic Digital Media: A How-to with Bravo’s Luis Cabrera
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What Big Box Retailers Need to Know to Reach Hispanics: CPMs, advantages of each medium, Gross Profit Margins and more.
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Texas: Blurred Borders in the Lone Star State’s Media Market
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Mark your calendars! 2nd Annual Hispanic Digital and Print Media Conference and Networking/Awards Dinner (details inside)
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