Grupo Televisa acquired 99.9% of Editorial Atlantida, one of the leading magazine publishers in Argentina. Atlantida’s magazine publishing business had an annual circulation of 12.8 million copies in 2006. Atlantida has a share of 30% in the Argentine magazine advertising market and its magazine portfolio includes brands such as Gente, a weekly lifestyle and entertainment magazine – which in cooperation with Editorial Televisa was launched last March in Mexico – Para Ti, the premier weekly beauty and fashion women’s magazine, and Billiken, a weekly children’s magazine.
Atlantida publishes a total of eleven magazines and operates a book publishing business, interactive websites, and numerous brand-extension projects. Editorial Atlantida also publishes 6 magazines in Chile, Paraguay and Peru. It also owns U.S. Hispanic magazine Alma.
Mr. Constancio Vigil, the grandson of Atlantida’s founder, will remain as active member of the board and strategic counsel for Editorial Televisa.
Editorial Televisa has had a presence in Argentina for the past 29 years, it distributes 22 magazines and has a total annual circulation of 3.2 million copies. With the Atlantida acquisition, Editorial Televisa will enhance its activities in Argentina and strengthen its position as the world’s leading Spanish-language publishing company.
The Price
Argentine print media and websites have noted that the purchase price for Editorial Atlantida lied between $30 and $60 million. That would put the price multiple for Atlantida at between 1 and 2 times 2006 sales and between 5 and 8 times 2006 earnings. In 2006 Atlantida had revenues of $ 30 million and earnings of $7 million.