The Electronic Retailer leads followed by Radio Shack and Sony Stores.
Top 5 Electronic Retailer ROP Advertising Investment in 2005
|
Best Buy
|
|
Radio Shack
|
|
Sony Store
|
|
Compusa
|
|
Circuit City
|
Source: Portada Ad-Tracking
|
Top 5 National Advertising Categories in Hispanic Newspapers
|
|
|
Retail*
|
$49,573,311
|
|
|
|
|
Telecommunications
|
$41,275,982
|
|
|
|
|
Automotive
|
$36,187,120
|
|
|
|
|
Financial
|
$29,800,350
|
|
|
|
|
Media
|
$14,494,701
|
|
|
|
|
* National Retail Advertising Subcategories in order of most to less revenue were: Big Box - Groceries, Apparel, Home Furnishings-Improvement, Others, Electronic Retailers, Automotive Products and Pharmacies
|
|
|
|
|
|
|
|
Top 5 National Advertisers in Retail Category
|
|
|
|
Macys
|
$6,654,125
|
|
|
|
|
Sears
|
$5,192,031
|
|
|
|
|
Home Depot
|
$3,801,177
|
|
|
|
|
Best Buy
|
$3,220,759
|
|
|
|
|
Publix
|
$2,789,958
|
|
|
|
Source: Portada Ad-Tracking
For absolute dollar levels as well as 2006 FSI activity of Electronic Retailers, year-over-year growth comparisons and Q1 2007 data, call Annette Fielman at (516) 396-0179 or e-mail annette@portada-online.com.
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