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Verizon Biggest National Advertiser in Hispanic Newspapers during 2006
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| April 16, 2007 |
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During the Advertising Roundtable at the NAHP (National Association of Hispanic Publications) Annual Convention that took place last week in Scottsdale Arizona, Portada’s publisher, Marcos Baer, presented the following findings
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2006 National Hispanic Print Advertising
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Data prepared by Portada Ad-tracking
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Top 5 National Advertisers in Hispanic Newspapers (2006)
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ROP
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FSI
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Total
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Verizon
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$6,966,442
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$267,221
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$7,233,663
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Macy’s
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$6,654,125
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-
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$6,654,125
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Sears
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$1,970,840
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$3,221,191
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$5,192,031
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Cingular
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$5,080,327
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$5,080,327
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Citibank
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$3,875,660
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$4,224
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$3,879,884
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Note: Branding Campaigns by National Advertisers (both ROP and FSI), local direct response campaigns are excluded (e.g. automotive dealerships and other franchises), Advertising expenditures measured at rate card).
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Top 5 National Advertising Categories in Hispanic Newspapers
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Retail*
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$49,573,311
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Telecommunications
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$41,275,982
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Automotive
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$36,187,120
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Financial
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$29,800,350
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Media
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$14,494,701
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* National Retail Advertising Subcategories in order of most to less revenue were: Big Box - Groceries, Apparel, Home Furnishings-Improvement, Others, Electronic Retailers, Automotive Products and Pharmacies
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Top 5 National Advertisers in Retail Category
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Macys
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$6,654,125
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Sears
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$5,192,031
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Home Depot
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$3,801,177
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Best Buy
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$3,220,759
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Publix
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$2,789,958
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Top 3 National Advertisers in Telecommunications Category
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Verizon
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$7,233,663
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Cingular
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$5,080,327
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AT&T
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$3,369,627
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Top 3 National Advertisers in Automotive Category
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General Motors
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$3,862,644
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Chrysler
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$2,494,163
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Ford
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$1,615,029
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Top 3 National Advertisers in Financial Category
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Citibank
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$3,879,884
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Banco Popular
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$3,167,769
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Bank of America
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$2,398,657
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Top 3 National Advertisers in Media Category
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Telemundo
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$3,120,043
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Univision
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$2,453,360
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Azteca America
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$1,391,634
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To access Portada’s Print Ad-tracking system and/or to get information about it, please click here.
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