Ford has announced that it will be rolling-out an aggressive ad-campaign for its F-150. Among those targeted specifically by the campaign are Hispanics.
The planned television spots featuring Hispanics are scheduled for heavy rotation during the upcoming 2006-2007 NFL and Nascar seasons, capitalizing on growing Hispanic fan-bases for both sports.
Among the themes touched upon by the ads is the profound customer loyalty that Ford enjoys, an issue that is likely to resonate with Hispanics.
This is not the first overture made by Ford to the Hispanic consumer. Many will remember the release of the Ford Lobo F-150 released last April, designed to appeal specifically to Hispanics.