About Us

Portada is the leading source of news and analysis on the Latin Marketing and Media space. We offer world-class news and intelligence through audited online, print and conference vehicles to highly targeted audiences. Portada's mission is to help professionals in Business and Media understand and reach Hispanic consumers in the U.S. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.

Click here for more information about Portada’s audience, and its audited advertising vehicles and research products.

Our Editorial Board


GONZALO DEL FA

GONZALO DEL FA

PRESIDENT, GROUP M, MULTICULTURAL

MARTHA KRUSE

MARTHA KRUSE

SENIOR DIRECTOR OF MULTICULTURAL MARKETING ROOMS TO GO

MARIA CRISTINA RÍOS

MARIA CRISTINA RÍOS

DIRECTOR, MULTICULTURAL CUSTOMER STRATEGY, MACY'S

XAVIER TURPIN

XAVIER TURPIN

MULTICULTURAL MARKETING DIRECTOR DUNKIN’ BRANDS

Kymber Umana

Kymber Umana

Hispanic Marketing Manager Sprint

Portada Editorial Team


Marcos Baer

Marcos Baer

Publisher

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

Susan Kutchinkas

Susan Kutchinkas

Digital Media Correspondent

Susan has been covering digital media since they were invented. She began her career as a design writer and then became a senior reporter for Adweek, covering the launches of Google, Amazon, Overture and DoubleClick, among many others. She was a senior writer covering marketing for Business 2.0, and then helped found M-Business, a magazine about the mobile industry that, in 2001, was way before its time. Since 1993, she's reported on the internet, digital culture, technology and science. Her work has appeared in Mediapost, ClickZ and other digital publications, and she consults on content strategy for technology and financial clients from a home office in the San Francisco Bay Area.

Celeste Martorana

Celeste Martorana

Database Manager/Researcher

Celeste joined Portada’s team in 2013.Since then,she has been working as an editor for Portada’s English-language website andcompiling information for Portada’s Databases.  She moved to Buenos Aires to study Scientific, Technical and Literary Translation in English. She is currently living in the Belgrano neighborhood. Celeste is very outgoing and sociable. She enjoys travelling abroad, especially if she has the opportunity to meet new people and put her English skills into practice.

Lorena Hure

Lorena Hure

Collaborator - Special Projects

Lorena is a Communications Graduate from the University of Buenos Aires, Argentina, and has a postgraduate degree in E-Business Management from the University of El Salvador. Curious and restless by nature, Lorena entered the digital marketing World in 2014, a space she never left. She has since worked at several well known companies in Buenos Aires. Lorena has also participated in several major international ventures, which have allowed her to gain major insights and experiences on a global level. Lorena’s insider knowledge and passion for Marketing and Media bode very well for her “in the know” targeted articles and columns for Portada.

Gretchen Gardner

Gretchen Gardner

Writer and Editor

Gretchen is a communications specialist and owner of GMG Strategic Communications. She currently lives in Buenos Aires, Argentina, where she works with Argentine and international ventures on shaping their content, branding and marketing strategies to position them for success in global markets. She is also a lover of all things information and has worked consistently in journalism since college, most recently as a writer at Portada and as the deputy editor of The Bubble, the first informal, English-language news portal in Buenos Aires. She hails from Washington, D.C. and has a bachelor's degree in history and Hispanic studies from Hamilton College as well as a master's in international relations from the Argentine university Universidad Torcuato Di Tella.

Ximena Cassab Dietiker

Ximena Cassab Dietiker

Editor and Writer

Ximena is a Swiss-Mexican journalist based in Mexico City where she specialized in business, and travel topics. Graduated from the National Autonomous University of Mexico (UNAM), she has worked as an editor at the magazines Expansión , Aire and Accent, from Expansion Group. Currently she is working with different media in Spanish and English independently. She is a passionate traveler who does not miss the opportunity to see a new place in the world.

Paula Andrea Gaviria

Paula Andrea Gaviria

Writer

Geek, tech lover, Communications and Technology Innovation Specialist, Professor, Blogger , VP of Pragma Digital Agency in Bogota, Colombia.

Candice Carmel

Candice Carmel

Translator and Copy Editor, @myitalia

Candice has a BA in Communications from The American University in Washington, D.C., and a Certificate in Translation from New York University. A native “Boricua”, Candice has the perfect understanding of the intersection between the Hispanic and U.S. Advertising and Media world. She joined the Portada team in 2010 and is responsible for translating and editing all content in English on our website and print publications. Candice also runs her own translation business and was previously Translation Editor for the Spanish edition of The Wall Street Journal. She is also certified as a Spanish-English translator by the American Translators Association. Candice has a passion for all things Italy and writes a blog on Italian news and travel called Candice in Wonderland (@myitalia).

Sales and Marketing


Bob Oliva

Bob Oliva

Senior Sales and Business Development Director

Bob joined Portada in January 2010 to develop new business in the very important Miami/South Florida market. Bob is a very well-known industry veteran who spent many years in leading roles at The Miami Herald. In other words, to be a player in the Hispanic and Latin American marketing and media industries, you need to know Bob. Bob is in charge of generating new revenue opportunities and expanding Portada’s revenue sources and platforms.

Kelley Eberhardt

Kelley Eberhardt

Director of Sales and Marketing

When Kelley joined Portada in New York City, she was told she would be involved in “everything but editorial”- and it’s true. Kelley works on Portada’s advertising sales, media partnerships, conference marketing and digital production. Before joining Portada, Kelley earned her BA from The University at Buffalo, and developed an interest in event marketing and online design while working on AVENUE and New York Family Magazine, two publications at Manhattan Media LLC.

Armando Gutiérrez

Armando Gutiérrez

Online Sales Manager
Daniela Landa

Daniela Landa

Sales and Logistics Assistant

Other Portada Team members include:

  • Tatyana Slavnikov , Office Manager

Portada

40 W 38th Street, Fifth Floor
NY, NY 10018

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