Fronteras Crosses New Borders

Fronteras, the nationally syndicated Spanish-language newspaper, is continuing to expand its footprint in the U.S. Hispanic market. According to publisher Kerry Slagle, the paper signed up 17 new clients in 2007, bringing its total coverage to 35 markets in the U.S., with a circulation of 310,000.

Fronteras recently closed a deal with the Hola News newspaper in Charlotte, which is running 100% Fronteras content. It will soon be available in St. Louis, MO.

The company is reportedly looking to establish a national advertising network, as well.“One of our advantages is that our product works in any size market,” says Slagle. Some of Fronteras’ clients include members of Cox, Media News, independent Hearst paper owners.

The following lists the new markets in which Fronteras will be publishing in 2008:

The Beaumont Enterprise--Beaumont, Texas
Brownwood Bulletin--Brownwood, Texas
Charlotte, North Carolina
Chico Enterprise-Record--Chico, California
Hanford Sentinel--Hanford, California
Kankakee Daily Journal--Kankakee, Illinois
Lincoln Journal Star--Lincoln, Nebraska
McAllen Valley Town Crier--McAllen, Texas
Quad Cities Times--Quad Cities, Illinois
St. Louis Post-Dispatch--St. Louis, Missouri
Sioux City Journal--Sioux City, Iowa
Fort Lewis Ranger--Tacoma, Washington (also distributed in Seattle)
Waco Tribune-Herald--Waco, Texas
Wilson Daily Times--Wilson, North Carolina
Yakima Herald-Republic--Yakima, Washington