Portada’s February March Issue fresh off the Presses Packed with News and Insights to Help you Grow your Business

The February/March 2008 issue of Portada is out brimming with Market Intelligence and news, including the articles below:

• Sandbox Wars: Parenting Market Heats up as Todobebe, Meredith and other Players try to win-over Hispanic Moms.
• National Advertising Campaigns Targeting Hispanics: Jose Cuervo, Wal-Mart, Wrigley’s , Tecate….
• Reaching the Masses Online” Media behemoths battle online pure-plays for Hispanic eyeballs: Whats new? Pre-roll advertising, local vs National advertising and more…
• Focus On: - Hispanic Media Market Opportunities with Venture Capitalist Greg Sands
• Buying Hispanic Digital Media: A How-to with Bravo’s Luis Cabrera
•  What Big Box Retailers Need to Know to Reach Hispanics: CPMs, advantages of each medium, Gross Profit Margins and more.
• Texas: Blurred Borders in the Lone Star State’s Media Market
• Mark your calendars! 2nd Annual Hispanic Digital and Print Media Conference and Networking/Awards  Dinner (details inside)

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