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May 17, 2008
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Market Intelligence: Valuation of Hispanic Media Companies, What you Need to Know
May 16, 2008
Whats hot and what’s not…What deserves a premium in valuation? Recommendations about how to increase the value of media companies. A Portada report.
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Univision Upfront: Highlights Integrated Media Approach
May 15, 2008
Presentation in front of packed auditorium at New York City’s Time Warner Center.
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ESPN Deportes General Manager Lino Garcia Vaunts Recent Nielsen Ratings at NYC Upfront
May 15, 2008
Nielsen shows ESPN Deportes to have 15 of the top 20 News and Information shows among Spanish-language networks.
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Resilience of Hispanic Consumer and Benefits of Print and Digital Media Touted at Upfront Event
May 14, 2008
Hispanics more confident about economy, and more prone to open sponsored links than general market.
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DV Advertising starts Panregional Hospitality Division
May 14, 2008
Initiative is drawing interest from large U.S. hotel corporations like Hyatt.
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Panregional Campaigns: Fujitsu, Xerox
May 14, 2008
Fujitsu and Xerox are advertising their products to Latin American audiences via print and digital media. Learn all about their campaigns.
Read more Suscribe Now


News | Print Media


Changing Places
May 12, 2008
Eli Velazquez{Telemundo}, Michael Neer{UniWorld}, Dave Ellet{Belo Corp.}, Emilio Nicholas {Caribevision}
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Salt Lake Tribune Launches New Hispanic Pub; Discontinues Fronteras
May 12, 2008
Citing growing demand, The Salt Lake Tribune announces the launch of Ahora Utah, a new weekly replacing Fronteras. Portada speaks with deputy editor Tim Fitzpatrick.
Read more. 

Emerging Market Profile: Charlotte, NC
May 12, 2008
Charlotte is a growing market with a younger demographic, which is mostly male and largely Mexican. The city’s Hispanic spending power currently stands at just over $3 billion and is expected to grow to $5 billion by the end of the decade.
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News | Digital Media


Market Intelligence: Valuation of Hispanic Media Companies, What you Need to Know
May 16, 2008
Whats hot and what’s not…What deserves a premium in valuation? Recommendations about how to increase the value of media companies. A Portada report.
Read more. 

Univision Upfront: Highlights Integrated Media Approach
May 15, 2008
Presentation in front of packed auditorium at New York City’s Time Warner Center.
Read more. 

ESPN Deportes General Manager Lino Garcia Vaunts Recent Nielsen Ratings at NYC Upfront
May 15, 2008
Nielsen shows ESPN Deportes to have 15 of the top 20 News and Information shows among Spanish-language networks.
Read more. 

News | Content


Universal Music Group Buys Univision Music Group; Partners with Gotuit
May 6, 2008
New company, Universal Music Latin Entertainment, will command half of U.S. Latin music market share and will be headed by Jesus Lopez. Tech agreement with Gotuit will enhance company’s distribution platform.
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We Will, We Will RockYou
Apr. 30, 2008
Social application publisher RockYou launches mobile Spanish-language widget ad campaign in conjunction with ES Interactive in Puerto Rico, Latin America and U.S. Hispanic markets
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Myautomovil.com Puts the Rubber to the Road
Apr. 30, 2008
Teams with auto authority Motor Presse in content sharing agreement, and publicizes new site in print.
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News | Public Relations


Microsoft Hits the Road with Hispanic Computer Literacy Campaign
Apr. 28, 2008
Vida Digital Latina Campaign will visit Los Angeles, Miami, New York City and San Francisco.
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Conference Calendar
Apr. 7, 2008
Events of Interest to Portada Readers:
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Best Buy Hopes for un Golazo!
Apr. 7, 2008
Signs soccer star Cuauhtémoc Blanco as first-ever brand ambassador.
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News | Panregional


DV Advertising starts Panregional Hospitality Division
May 14, 2008
Initiative is drawing interest from large U.S. hotel corporations like Hyatt.
Read more. 

Panregional Campaigns: Fujitsu, Xerox
May 14, 2008
Fujitsu and Xerox are advertising their products to Latin American audiences via print and digital media. Learn all about their campaigns.
Read more. Suscribe now

Televisa Publishing Expands Research into Latin American Media
May 14, 2008
Televisa Publishing is expanding its Partnership with BIG Research to produce research about consumer behaviour and media consumption in Latin American countries.
Read more. 

May 16: Fiesta Atlanta '08
May 16: Univision Online Unique Visits Increase 16%
May 16: Digital Diversity: Let's Take This Conversation Online
May 16: Wisconsin Growing Latino Population Provides Opportunities
May 15: DIRECTV Más Officially Launches Expanded Channel Offering
May 14: Mensaje TV Launches Internet TV Station Targeting Latinas
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