The U.S. Hispanic Online Video Advertising Market will grow at a very high compounded annual rate of 45.2% from US $70 million in 2015 to US $450 million in 2020, according to a new Portada research report. Video Advertising targeting Hispanics (see table below) will be driven by the very high consumption of online video by Hispanics, particularly millennials.
| 2015 | 2016E | 2017E | 2018E | 2019E | 2020E | |
|---|---|---|---|---|---|---|
| Total U.S. Hispanic Digital Advertising | 700 | 900 | 1060 | 1230 | 1340 | 1510 |
| U.S. Hispanic Online Video Advertising | 70 | 130 | 190 | 270 | 350 | 460 |
| Online Video Growth Rate (YoY) | 59% | 73% | 42% | 29% | 30% |
Note: in US $ million Source: Portada Research Report
As can be seen in the table below , growth will be particularly accelerated by branded content videos. Among video ad-tipes, In-stream will continue to have the largest share, although out-stream will grow at a higher rate.
Table 2: Breakdown per Online Video Advertising Types
| Online Video Advertising Types | 2015E | 2016E | 2017E | 2018E | 2019Eh | 2020E |
|---|---|---|---|---|---|---|
| In-Stream (Pre-Roll) | 49 | 81.5 | 114.8 | 148.9 | 174.6 | 203.9 |
| In-Banner | 7 | 12.5 | 19.1 | 27.1 | 34.9 | 25.3 |
| Outstream | 7 | 15 | 26.8 | 43.3 | 62.8 | 90.6 |
| Other (In-App, Content Discovery New Interactive Types) | 7 | 16.3 | 30.6 | 51.5 | 76.8 | 113.3 |
| TOTAL | 70 | 125.3 | 191.3 | 270.8 | 349.1 | 453.1 |
| Growth | 79% | 52.7% | 41.5% | 28.9% | 29.8% | |
| Branded Content | 21.00 | 37.6 | 57.4 | 81.2 | 104.7 | 135.9 |
| TOTAL (Including Branded Content) | 91 | 162.9 | 248.7 | 352 | 453.8 | 589 |
The report answers a myriad of questions, including the below:
• What Hispanic market volume is expected for different Online Video Advertising types by 2020, including In-Stream (Pre-Roll), In-Banner, Out-Stream and Native?
• What share of the Hispanic Online Video Advertising market will Facebook have in 2020?
• How are different Hispanic Online Video Advertising types priced?
• What content preferences do Hispanic online video audiences have?
• What are the key challenges for marketers targeting Hispanics via online video?
Get more info and acquire the Report “Online Video Advertising in the U.S. Hispanic market”.
