Juan Davila has been appointed SVP – Client Innovation at IMS Internet Media Services. Prior to IMS, Davila was Global Business Development, SVP Managing Director at LiquidThread, a unit of Starcom Mediavest Group. Before this position, he was SVP, Director of Content Marketing for almost four years.
Between 2010-2012 Davila held the position of Director Corporate Communications, Latin America and US Multicultural at Starcom MediaVest Group.
McDonald’s french fries-scented billboards also coming to the U.S? BACARDÍ® Rum, Pepsi, Dove, 99 Cents Only Stores, and other brands targeting the U.S. consumer right now.
Latinos in Sports, a new initiative led by seasoned executives, focuses on Latinos’ impact in global sports. The platform will launch during Miami’s Formula 1 weekend, highlighting content, careers, and events.
Overall growth of U.S. marketing investment is going to be driven by video advertising, MarTech investment growth and multicultural marketing over the next twelve months, according to a Portada survey of brand and media agency decision makers.
Technology and Media Industry Veterans Create Platform of Hyper-Engaged Consumers from America’s Fastest-Growing Demographic
