Univision Communications will air both of the Mexican men’s national teams final World Cup Qualifiers against New Zealand later this month, Multichannel reports. Mexico, a group favorite, was third in its group and will have the chance to play New Zealand in a play-off for World Cup qualification next week. Univision will televise the Nov. 13 match from Mexico City and the return match on November 20 in Wellington (New Zealand). ESPN, which has forged a partnership with Univision under which it has been televising the home matches of the Mexican men’s national team, will be televising both play-in matches in English, as will Watch ESPN.
Both sports and economical fortunes are in play at the Mexico-New Zealand - World Cup qualifying playoff. The majority of viewers of Univision, who has the Spanish-language rights for the 2014 Soccer World Cup, are Mexican Americans and sponsors tend to be more interested in the event if the Mexican team takes part in it. Santiago Duran, Digital & Catalyst Director at Havas Media Mexico, noted at the recent Portada Mexico Forum that a factor which could decrease 2014 Advertising volumes is Mexico's classification to the 2014 Soccer World Cup. According to Duran, if Mexico does not classify to the World Cup, the impact on advertising activity as a result of the non qualification could amount to 2% of overall 2014 Mexican advertising expenditures.
Univision's last Soccer World Cup Right ownership
The 2014 Soccer World Cup will be the last Univision holds the rights for. With a bid of around US $600 million, Telemundo won the Spanish-language rights to air the 2018 and 2022 Soccer World Cups over Univision Communications Inc., which has aired every World Cup tournament since 1978. Along with regular World Cup games, the pact gives Telemundo the rights to air the 2015 and 2019 Women's World Cup as well as rights to all other FIFA events.Fox Sports has secured the U.S. rights to broadcast the 2018 and 2022 World Cup games, with Comcast Corp.'s
The right to air in Spanish-language is worth more than the rights to air in English.
The right to air in Spanish-language is worth more than the rights to air in English: Fox Sports paid more than $400 million (but less than Telemundo’s $600 million) to air the global soccer tournament, The Wall Street Journal reported in 2011, citing unnamed people familiar with the matter. Fox beat out rival bids from several companies including Walt Disney Co.'s ESPN which has aired every World Cup except one since 1982, the Journal said.
Download Portada's Special 2010 World Cup Issue for Marketers (free registration required). (Portada will be publishing the "2014 Soccer World Cup Guide for marketers in partnership with Soccer.com and AC&M Group" on January 28, 2014)