YaSabe has been selected by Viva Móvil by Jennifer Lopez as provider of local information, the companies announced today.
Under the agreement, whose financials were not revealed, Verizon Wireless' Viva Móvil will help to promote and distribute YaSabe local search applications to its subscribers. YaSabe will help promote Viva Móvil's new retail locations and wireless services to Hispanic consumers searching online.
"YaSabe offers a gateway that helps Hispanic consumers find local businesses, coupons and more on-the-go," said Bosco Souto, President of Viva Móvil, in a prepared statement. "We are pleased to recommend to our Viva subscribers to download and use the YaSabe local search applications."
YaSabe, which earlier this year received an investment by Brightstar Corp., offers Hispanic consumers a location-aware mobile experience that lets them find and discover businesses and special offers nearby. It is estimated that 40% of YaSabe's usage comes from Hispanic consumers making queries on their mobile devices and the vast majority of this traffic is emanating from the top-10 Hispanic cities.