comScore introduces product to reduce Ad Spend Waste

comScore announced the launch of  a new product called  Brand Survey Lift Pulse - BSL Pulse. The service allows for “In-Flight campaign optimization to improve targeting, maximize yield and reduce wasted Ad spend”, according to the company.
BSL is an integrated and accurate campaign branding effectiveness product which measures the breakthrough and impact of campaigns in real-time.

There is a growing need for real-time campaign effectiveness results that are truly actionable, meaning they provide not just quick insights but also meaningful metrics that enable course-correction in real-time

said Anne Hunter, Senior Vice President, Advertising Effectiveness at comScore.

BSL Pulse is currently available in 23 markets worldwide, with additional market rollouts occurring in the coming months.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Select to Attend DAY 1 or DAY 2 at PortadaLat (June 8-9)!

Select to Attend DAY 1 or DAY 2 at PortadaLat (June 8-9)!

Portada is providing the  option to attend PortadaLat on June 8 - 9 in Miami just one of the two days. This way you can focus on the content and networking opps you like the most and spend less


Time Inc. Launches Mobile-First All-Video Platform “INSTANT”

Time Inc. Launches Mobile-First All-Video Platform “INSTANT”

Time Inc. is launching mobile-first, all-video platform INSTANT, which will feature content about the lives and projects of digital celebrities as well as content created by digital celebrities exclusively.Time Inc.’s People, Entertainment Weekly and HelloGiggles Will Be INSTANT Launch Partners on Programming and Audience Strategy Initiatives.


The 2016 NewFronts: US Hispanics Key to Digital Success

The 2016 NewFronts: US Hispanics Key to Digital Success

We look at all the trends from 2016's NewFronts, including the rise of digital ad spending and increasing importance of Hispanic audiences.